Jeff Porter named The Voice of Barbaresco 2022

During the conference “Why not? Ideas on the future of Barbaresco", the Enoteca del Barbaresco has entrusted to Porter the role of ambassador of the last vintage of Barbaresco

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The Enoteca Regionale del Barbaresco has chosen Jeff Porter as its Voice of Barbaresco 2022, the authoritative and prestigious voice of the wine scene to which is entrusted the role of ambassador and narrator of the last vintage of Barbaresco DOCG.

During the conference “Why not? Ideas about the future of consumption of Barbaresco DOCG and short chain products”, Porter illustrated his vision that redesigns the approach to wine in a more fresh and innovative perspective.

WHY NOT? The storytelling of wine no longer speaks only about the content of the bottle but goes through metonymies, images and suggestions borrowed from cinema, music, sport, that invite the consumer into a multifaceted universe designed by a lexicon accessible to all

So a Barbaresco DOCG can be pop, smooth and soft like the B side of a vinyl by Mina, or energetic and vibrant as an album by Taylor Swift