The Rivetto family has been involved in grapes and vineyards for four generations. The first was great-grandfather Giovanni, who in 1902 founded a shop in Montaldo Scarampi that specialized in the exchange of grapes and wines. In 1922, Ercole, the son, moved to Alba, where he transformed the family business, starting to make wine. In the following years, the company expanded with new acquisitions of land and farmhouses. Today Enrico leads the company, following a very specific philosophy regarding respect for the environment and self-regulation of the vineyard.