The company was founded in 1958 by Michele, originally from the Ovello cru in Barbaresco and grandfather of the current owner. His deep belief in the great potential of Barbaresco gave Michele the energy to create the first bottles. In 1992 his son Carlo took over the reins of the family business, passionately caring for the vineyards and wines. Since 2012, the management of the company has passed into the hands of Danilo Quazzolo, the third generation of the family, who has renewed the company, while continuing to maintain a close link with tradition. Danilo also took care of the design of the labels: an artistic and original touch.