Created in 1973 by Mario Barbero, the company was born as a cooperative made up of thirteen members (now 20) from the Treiso area, all linked to the Langa hills. The headquarters were identified in the hamlet of “Pertinace” where the emperor Publius Elvius was born. After years of activity, since 2014, the winery has been renewed by also changing its name: from “Cantina Vignaioli Elvio Pertinace” to “Pertinace” and expanding its headquarters to meet the ever-increasing demands of the market.