Since 1670 the Negro family has been cultivating vineyards in the hills of Roero, enhancing the native vines. Over time the company grows maintaining the family management, now, to accompany Giovanni Negro, there are his wife Maria Elisa and their children Gabriele, Angelo, Emanuela and Giuseppe, who share the same philosophy. The company can count on about 65 hectares of vineyards, distributed between the historic Cascina Perdaudin in Monteu Roero, the Cascina San Vittore in Canale, Basarin in Neive and Baudana in Serralunga d'Alba.